Seems like every retailer has something to shill called the "Soho," be it couch, turtleneck, or espresso machine, but marketing neighborhood scents with a nostalgic bent? That's ambition. Meet OAK's new bodega candles, which reference very specific points in space and time: the intersection of Prince and Mercer circa 1997 (minimalism, lemongrass, Calvin Klein), the McKibbin lofts in 2003 (paint thinner, booze, dust), or '80s St. Marks Place (suede, incense, metal). [Refinery29]
Filed under: