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Area Schools Get Pasted With Slogans, Writ Large in Tape

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Last week, the New York Times profiled two area schools in a comparison of the competitive high school system in the five boroughs. To illustrate, the paper hired graphic design firm Doyle Partners (whose other recent work we spotted last week at Dumbo's Jane's Carousel), who decorated two schools' architecture with learning slogans writ large. Grit, Optimism, and Zest were constructed at KIPP Infinity Charter School in Harlem; Curiosity and Gratitude at tony private academy Riverdale Country School in the Bronx. Doyle Partners tells us that on average, each installation took about 7 hours to tape and shoot with a crew ranging from 3 to 7 people.


[Via Vimeo/Doyle Partners.]

· What if the Secret to Success Is Failure? [New York Times]
· Official site: Doyle Partners [doylepartners.com]