Sometimes a buyer wants to eschew all that upscale newness and publicity associated with a high profile property like 15 CPW. And One57, goodness. They want to avoid all that hoopla, which is why they're on the Upper East Side and not the West. Give them a simple configurable 13-room pre-war co-op with 3BR/3.5BA , a library, a gallery, and multiple wood-burning fireplaces. And there's no need to be conspicuous or break the bank?a shade under $14 million for 40 feet of Park Avenue frontage will do just fine.