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Shot In A Paler Light

How is listing an apartment similar to online dating? According to a piece in the Wall Street Journal it's all about the pictures, which "should be as flattering as possible without tipping into outright deception." David Paler is allegedly the master at this nuanced craft, willing to contort himself into any position to get that perfect bathroom shot. We assume this exposure is going to make the master real estate photographer a lot busier, but he only does 2 or 3 shoots a day. Get in line, all ye cramped apartments hitting the market. [WSJ]