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Adventures in Marketing; 1214 Fifth Unveils Penthouses

MIDTOWN?Architecture firm KushnerStudios is at it again with their guerilla marketing tactics. This time, the creative agency placed a folding yellow "Don't Slip" sign in the main concourse of Grand Central. The sign reads "Don't Slip Up - Make Sure Your Architects are Up to the Task. In the past, we've seen Kushner take over a postcard rack, gumball machine, and a takeout menu. [CurbedWire Inbox; previously]

UPPER EAST SIDE?Luxury rental building 1214 Fifth Avenue has reached the 50 percent leased mark, and Related Co. is celebrating by releasing the 53-story tower's penthouses. Three of the penthouses are duplexes, with master suites on the second floor, and all of the penthouses, which are two- and three-bedrooms, have proper dining and living rooms, floor-to-ceiling windows, and gourmet kitchens. The building also recently unveiled a common entertainment lounge that has "billiards, a walnut paneled bar, and Venato Travertine hearth," plus a separate media room with theater-style seating. [CurbedWire Inbox; previously]

1214 Fifth Avenue

1214 Fifth Avenue, New York, NY