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Who Listed This $10 Million Apthorp Condo Better?

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Welcome back to the feature where we take a co-exclusive listing (an apartment listed by two brokers from different agencies) and ask the question: Who Listed It Better? Send any suggestions in to the tipline.
























Brown Harris Stevens Sotheby's
The Prestige "This unusually elegant four bedroom, three and a half bathroom duplex is located in the Apthorp, a storied Upper West Side landmark building ... The Apthorp was built between 1906 and 1908 for landowner William Waldorf Astor..." "This elegant 4 bedroom, 3.5 bathroom duplex is located in the Apthorp."
The Restoration "This residence has undergone a complete, never-before-occupied renovation, in which the home's numerous original details--including terrazzo floors, lighting fixtures and hardware, wood flooring, molding, paneling and detailing--have all been painstakingly restored." "This home has undergone a complete renovation. The home's numerous original details--including terrazzo floors, lighting fixtures and hardware, wood flooring, molding, paneling and detailing--have all been restored."
Additional Features "The second floor windows are entirely new, while the arched windows on the first floor were fully restored." "Central AC, a Crestron home automation system, cable wiring and fully outfitted closets."

This broker battle raises an interesting question about the manner in which one should describe a property. Basically, that question amounts to: How much do you really need to describe the Apthorp? Do the majority of people have at least a passing familiarity with the Apthorp? Maybe not. Do the majority of people who have any chance of buying a $10 million apartment on the Upper West Side know about it? Sotheby's seems to think so ("This elegant 4 bedroom, 3.5 bathroom duplex is located in the Apthorp.") and we're inclined to agree. In addition, a five paragraph essay might be a little daunting to someone perusing real estate listings, so, because less is more, we're giving this one to Sotheby's. (They also have more pictures, and less is not more with pictures.)


· Listing: 390 West End Avenue #1/2F [Brown Harris Stevens]
· Listing: 390 West End Avenue #1/2F [Sotheby's]
· Who Listed It Better? [Curbed]

Apthorp Building

390 West End Avenue, New York, NY 10023