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Three Makes A Trend

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The next hot place to live? Park Avenue South. Not quite Gramercy, not quite NoMad, but the stretch of Park Avenue roughly between 24th and 28th Streets has three new condo buildings going up by big name architects?323, 400, and 404 Park Avenue South?so obviously that makes it the next "it" neighborhood. Now it just needs a name of its own. Any suggestions? [WSJ]