With over-the-top brokerbabble, ridiculous video ads, and absurd marketing gags (t-shirts! designer furniture! free cars!), real estate advertising can be a bit much to take these days. So we took a trip back to a simpler real estate time, when lots were sold through newspaper ads, apartment listings were posted on windows, and amenities consisted of long distance telephones, fireproof buildings, and filtered water. Here now, 19 vintage photos and ads of a less absurd real estate market.
· "Classic 6:" New York City Apartment Building Living, 1880s-1910s [NYPL]
· Sepia Tones archives [Curbed]