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Luxury Brand Wants to 'Transform' 30th and Lexington

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Luxury brand Comme des Garcons announced its intention earlier this year to set up shop in New York somewhere "where there are no other fashion stores so that we can give a totally new identity and hence transform the area." The area that Comme des Garcons has chosen to gentrify "transform"? 30th and Lexington, where Racked reports the brand will open at 160 Lexington Avenue. The Comme des Garcons business people are certainly right that this isn't a neighborhood known for its high-end retail?but do Curry Hill and its environs really need the transformation that the store hopes to bring?
· Comme des Garcons Signed a Lease on 30th and Lexington [Racked]