Soon you will be able to catch all the frenetic sights, smells, and sounds of a lifetime of Broadway shows by going to just one Broadway show in 4D at the soon-to-be resurrected Times Square Theater at 217 West 42nd Street. While seven of the eight other theaters along 42nd Street between Seventh and Eighth Avenues have been refurbished in the Times Square renaissance period, the colonnaded theater whose lease was held by Mark Ecko for several years sat motionless amid the neighborhood's hustle, like a panhandler passed out with an overturned tin cup in his lap. The Post now reports that New 42nd Street has signed a long-term lease with Broadway 4D Theatres to re-open the venue and put on a show called Broadway Sensation, which is 4D theatrical experience that incorporates 3D movies with other elements like scents, climate changes, and "extravagant sound." Think of it as Smell-o-Vision on steroids.
The team behind the new incarnation of the theater include heavy fitters of stage, screen, and theme park rides, including creative principle Gary Goddard along with Bryan Singer, and Jeff Sagansky. A redesign of the theater will have to pass muster with the Historic Preservation Committee. We're just glad the theater won't become another Times Square outpost of Duane Reade or TGI Friday's, as both businesses were interested in the space.
·The Long-Dark Times Square Theater Is - Finally! - Getting a Multimillion-Dollar Makeover [NYP]
·Long-Vacant Times Square Theater Might Finally Have a Tenant [CurbedNY]
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