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World Trade Center Revelopment

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Behold, at right, the new logo for 1 World Trade Center. It's the opening salvo in the building's marketing campaign, and the Journal has an excerpt from the accompanying fact sheet: "The identity we have developed seeks to harness and leverage the plentiful positive connotations of ‘One’: first amongst many, leading from the front, singularity of vision." [Metropolis; previously]