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Staging Takes Center Stage; Who Are the Super Renters?

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1) In the rare rental Hunt, this week's hunters are a recently-graduated-from college couple who move into a 300-square-foot walkup in the East 80s, which is fine until they decide they hate it. They set out to find a bigger place with a dishwasher for $2,150/month, which proves—surprise—challenging. They first find a place in Brooklyn Heights, but pass because there's no dishwasher, bathtub (apparently at least one of them takes baths?) or "decor." They then prove themselves to extremely picky, rejecting one place that is "a winner" because they hate the facade. Seriously? You're paying $1,000/month (each) and you're worried about the building's facade? Priorities, guys. They eventually return to the Brooklyn Heights place when the ask is lowered to $1,950/month. But what about the decor? [The Hunt/'Where We Won’t Stub Our Toes']

2) Staging an apartment may seem like a simple task, but in reality it is anything but, and brokers and sellers are increasingly turning to professional home stagers, who, for only tens of thousands of dollars, can transform a room from a place that contains the messy, unattractive lives of actual people to a canvas onto which potential buyers can project all of their dreams and ambitions. It's no small task—many stagers maintain storage units full of furniture they can use (one even has un-offensive artwork she painted herself) and the real hard part can be convincing the owners that their apartment needs staging in the first place. Apparently, some people get a little prickly at the suggestion that their tastes might not align with everyone else's. Once convinced, however, a new problem can arise for broker's: owner's can be so inspired by the staging that they decide not to sell. [Ruthless Came the Stager]

3) If you've ever seen a rental asking over $10,000/month and wondered who in their right mind would pay that much and not just buy a place of their own, you're not alone. The "super renter" is a mysterious creature. Sometimes it's super-rich people who are in town only briefly—Will Smith filming Men in Black 3, for example. Other times, it's super-rich people who are doing renovations on the home they do own. Other times, it's super-rich people who don't want to buy a home "for tax reasons." That doesn't sound sketchy at all. [Big Deal/'Sky-High, as in the Rent Check']