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If the MTA is going to turn our MetroCards into ads, then they should at least make them fun. Branding consulting agency Mayday Mayday Mayday proposes turning each card into a puzzle piece, with each being part of a larger advertisement image. The idea would encourage riders to collect cards or join with others to create a piece of public art, earn discounts for products or museums, or support a cause by making a billboard. Click through to see the company's three mock campaigns. [PSFK; previously]