Welcome to our new feature where we take a co-exclusive listing (an apartment listed by two brokers from different agencies) and ask the question: Who Listed It Better? Send any tips in to the tipline.
This Fifth Avenue co-op was listed by Brown Harris Stevens last June for $6.5 million. It was PriceChopped to just under $6 million and taken off the market that November. This May, it returned co-exclusively with Warburg, again asking $6.5M. A few days ago, the ask was chopped to $5.95 million. So, without further ado, Who Listed It Better?
|Brown Harris Stevens||Warburg|
|The Layout||"Five bedroom, 5.5 bath duplex comprising a master wing upstairs with magnificent direct views on the Park from the master bedroom, and an office, sitting room, and two baths. Downstairs are 3 bedrooms and 3.5 baths."||"Upper floor: romanic Master bedroom. Awake and see Central Park before you! Lower floor: loft-like open space. 5 BR. 5.5 BA."|
|The Views||"Breathtaking exposures - continuous windows 42 feet long provide dazzling direct views over Central Park, the Reservoir, and Midtown."||"Awe-Inspiring Views."|
|The Location||"Ideal Upper East Side location. Close to restaurants, shops, schools and cultural landmarks."||"5th Avenue views!"|
Any way you look at it, Brown Harris Stevens completely ran away with this one. Warburg entered the game late, and they could have used that opportunity to learn from BHS' mistakes. Instead, they went ahead and described the master bedroom as "romanic"—either a misspelling of "romantic" or an attempt to claim that it's the type of bedroom the Romans would have liked. Either way, that's weird. You're not buying back any points with that exclamation point at the end, Warburg. This one's going to Brown Harris Stevens.
· Listing: 1045 Fifth Avenue #8AB/9A [Brown Harris Stevens]
· Listing: 1045 Fifth Avenue #8AB/9A [Warburg]
· Who Listed It Better? archives [Curbed]