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Which Broker Listed This Upper East Side 3BR Better?

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Welcome to our new feature where we take a co-exclusive listing (an apartment listed by two brokers from different agencies) and ask the question: Who Listed It Better? Send any tips in to the tipline.

This co-op appeared on the market a week ago, listed by both Stribling and Corcoran. It's asking $2,300,000, has three bedrooms, three bathrooms, and 2,000 square feet. Also, there are no interior photos included, the reason for which becomes clear in the last sentence of each listing. So, Who Listed It Better?






















Stribling Corcoran
The Building "Building is an established coop with low maintenances, gym, children's playroom, garage, doorman 24/7 and pet friendly. Gold Coast neighborhood is rich with fashionable boutiques, restaurants and antique stores." "Full service coop in prime upper east side location close to great restaurants, shopping and the museum mile. Building amenities include gym, children's playroom, garage, luggage and bicycle storage."
The Apartment "This sizable 3 bedroom/3bath apartment is sunny and cheerful with south and east exposures. There is a gracious entrance hall opening onto an east facing living and dining rooms. The master bedroom, bath and dressing area form a separate wing from the two further master bedrooms, each with own bath. Layout is perfect for living and entertaining and easily lends itself to open floor plan for major public rooms." "Rarely available 3 bedroom apartment with 3 windowed baths, windowed kitchen, and formal dining room."
Excuse For Not Having Pictures "This needs a tender loving updating." "This apartment is available for the first time in 40 years."

Stribling is much more forthcoming with its information here—its description of the layout, in particular, is far more detailed. Also, we appreciate the subliminal messaging of including the phrase "Gold Coast neighborhood is rich." However, in the case of this apartment, forthcoming may not be the best way to go. Stribling basically shows its cards with "This needs a tender loving updating," whereas Corcoran offers a much more coy "This apartment is available for the first time in 40 years." That sentence, instead of conjuring up images of a dilapidated hovel, suggests something nicer—an antique unit, original detailing, etc. And for that reason, this one is going to Corcoran. Huge comeback win.
· Listing: 140 East 72nd Street #10C [Stribling]
· Listing: 140 East 72nd Street #10C [Corcoran]
· Who Listed It Better archives [Curbed]