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Architect Marketing Adventures Continue; MiMA Goes for Gold

TRIBECA?The architects of KUSHNERstudios tried some guerilla marketing last year with the installation of an outdoor gumball machine. Now they're back in action with a postcard rack. Five for zero dollars! C'mon, NYC architects, let's turn this into a trend. [CurbedWire Inbox]

MiDDLE OF MANHATTAN?Midtown luxury funhouse MiMA doesn't let a little encounter with lightning derail it in its quest for greatness?or, in this case, green-ness. The building has been awarded LEED Gold certification, reps tell us. These kinds of press releases usually like to highlight a building's firsts on the path to green, and MiMA's got a kind of unusual one: "Related set a New York City first in segregating gypsum wall board scrap, a major waste stream during the construction process, to ensure it would be recycled." [CurbedWire Inbox]

CHELSEA, ROOSEVELT ISLAND?Applications are due October 1 for Cornell NYC Tech's first class of computer science students. They'll launch the school in Google-provided space in Chelsea before moving to Roosevelt Island in 2017. So we guess this is really happening now. [CurbedWire Inbox]

MiMA

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