The early renderings for the extreme makeover of 555 Sixth Avenue were fairly enticing. The illustrations were in black and white, showing the address glowing in the darkness, lit by street lights and the headlights of passing cabs. Sixth Avenue was reflective with noirish rain. Like many enchantments born of city lights at night, however, reality can be a bit more jarring in the harsh exposure of a daylight rendering. A tipster sent us a link to the one above, which is being used to advertise the former St. Vincent property's retail potential. That is quite a difference the next morning.
· The Missing Retail Piece! [Winick]
· 555 Sixth Avenue [Curbed]
· 555 Sixth Avenue coverage [Curbed]