The latest ads for the now-"posh" Sweater Factory building on Meserole Avenue in Greenpoint are refreshingly honest—describing the address as a "Factory Building", which it is because it's still illegal for people to live there. All the unfortunate illegal residents who thought they were living in a legit building were evicted for their own safety in 2009. Now the advertisements take a fun direction with re-branding the beleaguered propertyby identifying it as The Rustic House, which is a fixer-upper of a name if we've ever heard one. In the Craigslist post selling a $2850/month 2BR loft, the copy reads "Come for a viewing on a bright day. Sunlight pours through the windows and adds a wonderful aura to the spaces." Are they sure this isn't just a good idea because the outstanding ConEd bill hasn't been paid yet?
· 239 Banker Street Craigslist Advertisement Du Jour [NewYorkShitty]
· Turn Out the Lights [NewYorkShitty]
· $2850/2br Check It Out [Craigslist]
· 239 Banker Street coverage [Curbed]