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Baron of Bond Street Reveals New West Chelsea Project

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Developer Adam Gordon is known for beautiful redevelopments of Manhattan properties, including 54 Bond Street, 26 West 76th Street, 92 Jane Street, and 60 Jane Street. Now he's trying something new?a ground-up condominium at 560 West 24th Street, next to Annabelle Selldorf's Sky Garage and 200 Eleventh Avenue. Gordon and Tavros Capital Partners, his partner on the project, closed on the site around Thanksgiving of 2011, and construction is now well underway, with the building scheduled to be finished around April of next year. As usual, Gordon is working with architect Steven Harris?in fact, the project will be Harris's first-ever ground-up condo project. Mazel tov!

We got Gordon on the phone to ask about the project, but it turns out not revealing details is part of the plan for this one. "Rather than reaching back into [Harris's] bag of tricks," Gordon said, "we have worked very thoughtfully on creating a new language for this development." But "we only want to see [the details] in our building and not around town," so no renderings will be forthcoming until the development actually hits the market.

The building will have eight full-floor and duplex apartments at an average of 3,300 square feet, and if that size sounds family friendly, that's what Gordon and Dov Barnett of Tavros are hoping for. The success of Avenues: The World School has them thinking that more families will be looking for homes in the neighborhood. "You have a lot of high-maintenance, type-A parents," Gordon said, "and the feedback that we've gotten has been that the school's exceeded all their family's expectations. They're thinking about this marketplace as a location for a long-term home." After all, "proximity to schools is what has driven a lot of the Upper West and Upper East Side markets historically."

Pricing is, of course, one of the details of this project that won't be revealed until closer to the on-market date. If the property were going to be released today, though, the units would probably be asking amounts similar to apartments at Walker Tower or The Abingdon. Perhaps Gordon, who is fond of living in his own projects before selling them, will get the chance to test drive this one before it sells out.
· Adam Gordon coverage [Curbed]
· Steven Harris coverage [Curbed]