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Pitching a High-End Buyer on a Pricey Park Imperial Penthouse

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How to Broker a Whale: The rundown at Penthouse A in the Park Imperial from Curbed NY on Vimeo.

What does it take to convince a high-end buyer to plunk down millions on a particular NYC apartment? We asked a few brokers who work frequently with whales to give us one-minute (or shorter!) pitches of some of their priciest listings. Here now, broker Tal Alexander pitches us Penthouse A at the Park Imperial, now on the rental market for $20,000/month.
· Park Imperial coverage [Curbed]
· All Whale Week 2013 coverage [Curbed]

Park Imperial

230 West 56th Street, Manhattan, NY 10019 Visit Website