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Ugly Williamsburg Building Hides Two Lovely Lofts, Asks $6M

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They say you shouldn't judge a book by its cover, and the same can be said for buildings. Take this ugly building beside McCarren Park at 238 North 12th Street in Williamsburg. On the outside, you have a god-awful yellow brick facade, but inside, there are two sprawling modern lofts, the product of a gut renovation in 2010. The ground floor is a commercial retail space, and the whole shebang is on the market, asking $6 million. Unlike the exterior, the lofts are actually quite lovely, with 13-25' ceilings, hardwood floors, marble bathrooms, and roofdecks. The listing doesn't say how big each apartment is, only that the whole place is 7,000-square-feet, but it does have some amazing brokerbabble.

The listing, filled with unnecessary capitalized words and spelling errors, starts with "If Williamsburg Were Monopoly, This is Park Place!" and it just gets better from there:

Built in 1920 of nothing less than pure brick, steel, and concrete,this 7000SF Brick Beauty has sat patiently waiting and watching Williamsburg grow and thrive around it, like the easel that holds a work of art. [...] This stately address is easily converted to a HUGE Single Family Home w egregious commercial rental income potential.Mixed use at its optimum, with 64 sqft of prime commercial/retail store frontage occupy its ground level with public park gather/seating directly outside,while above sits 2 Lux Loft residences newly renovated w classic design including original hardwood floors, 13-25' ceilings, oversized windows overlooking Beautiful Treelined McCarran Park.The perfect harmony of Real Estate elements has come to crescendo here, at every degree and scope. From the Empire City, to the Explosive Neighborhood, to Prime Parkside, sits the Perfect Home, and your perfect one of a kind opportunity for most special live/work/investment. Your chance to own a Piazza on the Park!But, despite the solid effort, it seems like the brokerbabble hasn't been that persuasive?according to StreetEasy, the building has been on the market for more than three months. Is a visit to the PriceChopper in order?
· Listing: 238-240 North 12th Street [Corcoran]
· 238 North 12th Street [StreetEasy]

238 North 12th Street

238 North 12th Street, Brooklyn, NY