Prolific developer Extell?the same company behind One57, One Hudson Yards, and a controversial proposed condo that would cantilever over a historic Upper East Side church?spent $16.46 million on development and air rights for 536-547 10th Avenue (at the corner of West 41st Street), making the purchase from nearby St. Raphael's Church. (The land Extell is building on is leased from its owner, the estate of Sol Goldman.) Extell had plans for a 600-unit rental building, and those plans are now posted on the construction fencing for all to see. Blogger Hell's Kitsch spotted this rendering at right (click to expand). Massive and glassy, much like the other towers of rentals that have gone up recently in the neighborhood. About one-fifth of the units in the 40+-story building will be rented to low-income tenants once the building is finished in 2016. We'll be interested to see what this neighborhood looks like then.
Here's the site as it is now: