The New Museum purchased the restaurant supply building next door five years ago, and since then, most of it has been used for storage while the ground floor has hosted a variety of exhibits and events. But now, finally, the museum has bigger plans for 231 Bowery. The institution recently announced that they tapped Brooklyn-based architecture firm SO-IL, along with megafirm Gensler, to turn part of the six-story building, which once held the studios of artists like James Rosenquist and Tom Wesselmann, into an 11,000-square-foot into an "incubator for art, technology, and design."
Studio-X of Columbia University's Graduate School of Architecture, Planning and Preservation will be the anchor tenant, and 8,000-square-feet of space will be available for leasing by more than 60 start-ups and small companies. An application process will start early next year, and the space will be ready by summer 2014. The design depends largely upon the occupants, but SO-IL told Architectural Record that "the design will be about redefining the future of what it means to work, with digital tools driving the organization of the contemporary workplace."
· New Museum to Launch Incubator [official release]
· SO-IL and Gensler to ?design creative? cultural ?incubator for New Museum [Archinect]
· New Museum to Launch Startup Incubator [Arch Record]
· 231 Bowery coverage [Curbed]