A new rental building at 150 Broadway in South Williamsburg came to market just before Thanksgiving, and it seems like the project is now having a pre-holiday sale. The asking rents for all five units, all of which are no-fee, have been dropped by $50 to $450 within the last week. The development flew under the radar during construction, and it's now being marketed by Ideal Properties. The description on the building website calls the project a "reconstruction of a pre-war" building, but demolition permits were filed for the original four-story building (146 Broadway), so it appears that most of the construction is new. The project was developed by restaurateur Vittorio Antonini, and the units range from alcove studios asking $2,800/month to a three-bedroom with a large terrace asking $5,950/month (down from $6,400). The apartments have open living/dining rooms, decorative fireplaces, exposed brick walls, hardwood floors, large closets, and in-unit washer dryers. Most of them have private balconies or terraces.