The eyesore that is 179 Ludlow Street, aka the "rat castle," has been described as a lot of things since construction started eons ago, but "swanky" has definitely never been one of those things. But times are a changin' and that's exactly how the new marketers are pitching the building's retail space. Click through for renderings that label the street level boutique "Swank." Seriously. [EVG]
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