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180-Room Archer Hotel on W. 38th Street to be 'A Personality'

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In September 2011, Lodgeworks picked up an empty lot at 45 West 38th Street and announced plans to build a 180-room boutique hotel. Other than that, details have been sparse, but Steve Cuozzo of the Post has more. The 21-story hotel, called Archer New York, plans to open in spring 2014, and rooms will go for about $350 per night, which Cuozzo notes is far above the area's average $200/night. LodgeWorks is going heavy on the design stuff (even though Peter Poon is the architect), and the company's vice president describes the place as "not just a hotel; it's a personality, an eclectic way of being, a welcoming residence, if you will."

Inside, there will be four distinct room types designed by Glen Coben of Glen & Co. Architecture, all with different types of furniture and accessories. The VP said this adds "an element of guestroom roulette as travelers will not know which of the four types they will get." Coben, who designed Del Posto and Fashion 26, is also designing the hotel's restaurant and rooftop bar where, according to the teaser site, guests will "become intimately acquainted with the glow of the Empire State Building."
· A Luxury Hotel to W. 38th St. [NYP]
· Archer New York [official]
· 45 West 38th Street coverage [Curbed]