Whole Foods' decision to descend on Bedford Avenue has apparently unleashed an avalanche of oh-so-very mainstream shops and other outlets who are angling to make Williamsburg their stomping ground and its denizens their loyal customers. Anthropologie has allegedly staked out a spot in the same Bedford Avenue complex as Whole Foods, and rumor has it that Urban Outfitters has already signed a lease nearby. An American Apparel branch is not far away; J. Crew is apparently looking; Joe Fresh and a New York Sports Club outpost are already signed up for slots at the very same Whole Foods-anchored 242 Bedford Avenue shopping center. Whither hipsterdom, we ask? [Crain's]
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