clock menu more-arrow no yes

Filed under:

Clocking In With The New Traditionalists CCO Brady Wilcox

New, 1 comment

Curbed National's Clocking In series explores one individual's artistic contributions to the great, wide "wheel" of design. Today's installment features Brady Wilcox, chief creative officer of the Manhattan-based furniture firm The New Traditionalists. A trained architect, Wilcox co-founded The New Traditionalists with his lifelong buddy (CEO Philip Erdoes) in 2010—at that point, they already had ducduc, a high-end kids' furniture line, under their belt—with the intention of revitalizing the idea that "traditional" and "cool" can actually be one and the same. Here Wilcox offers a glimpse into his workspace—a lofty, comfortable, and beautifully laid-out showroom perched above Balthazar—and walks through the process of designing Chair no. One Twenty Four, a dramatic leather perch inspired by vintage cars. Do have a look.
· All Clocking In posts [Curbed National]
· The New Traditionalists [official site]