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Personal Branding

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Brokerage firm Rapid Realty, no strangers to weird press, is offering employees a 15 percent raise if they get the company's logo tattooed on their bodies, and so far at least 40 employees have taken them up on it. There are no size or placement restrictions, which raises questions like: what was the guy pictured on the right (who has been at the company for one month) thinking? One broker is excited to be going "from $25,000 to $40,000," and less excited to learn how percentages work. [Gawker; previously]