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The Times takes immersion journalism to the deep dark world of Williamsburg hipsters. Written by a Manhattanite who spent a long weekend at the Wythe Hotel, the piece is a 2,000-word (plus a photo gallery and short video) journey to discover "this generation of young folk." It's a bit much, to say the least, but the author's slightly mocking tone makes it easier to stomach passages like this: "I picked up a pair of argyle wool socks from a nearby wicker basket and asked, 'Are your socks local?' The salesman self-consciously said no. I returned the socks like an organic farmer who has learned that a friend has named her child Monsanto." [NYT]