It's been 18 months since we heard anything about Daniel E. Straus' ex-Whitney brownstone project on East 74th Street, but now the Real Deal brings word that the six historic rowhouses are on their way to becoming condos. Straus bought the properties from the Whitney Museum in 2010, and in 2011, he faced the Landmarks Preservation Commission with his plans to mash the buildings together into one. And by "mash," we mean preserve the historic facades and carefully alter the buildings according to preservation laws. Last summer, the LPC finally gave Straus the green light, and construction is now underway.
The new condo building will follow the trend of current Upper East Side conversions: less and larger. The seven-story building will hold just 10 units, ranging from 4,000-square-foot three-bedrooms to five-bedrooms clocking in at a whopping 10,000-square-feet. Permits filed with the Department of Buildings indicate that there will be duplex, triplex, and quadruplex homes. The current buildings stand at four-stories, and the three new levels will each be set back, creating terraces for the higher units. Prices will start at approximately $13 million.
Preservation gurus Beyer Blinder Belle are handling the restoration and design, and the interiors will be designed by Champalimaud?a firm best know for their work in high-end hotels like the Waldorf-Astoria, the Pierre, the Carlyle, and London's Dorchester Hotel.
While the whole shebang won't be complete until 2015, the condos are expected to come to market this fall, and Douglas Elliman will be handling the marketing. The street level will have 15,000-square-feet of retail spaces, with 100-feet of frontage along Madison Avenue, to be marketed for rent by Isaacs and Company. And now we await the interior renderings.
· Pricey Condos, Retail Slated for Site Near Whitney Museum [TRD]
· 33 East 74th Street [official]
· Ex-Whitney Brownstone Neighbors Still Mad at Whitney [Curbed]