Event: Launch party and tour of 101 Bedford (formerly known as Hot Karl Beach)
In the house: Brokers, PR peeps, the developers, interior designer Hadas Metzler, interested parties
Dress code: Some suits, mostly after-work casual
Menu: Sushi and the standard fruit, cheese, and veggie plates. Plus wine.
Overheard: "How do we get to the pool?" "This place is huge. I need a map."
The massive block-swallowing rental building that is 101 Bedford has taken some heat around these parts (what do you expect with a Karl Fischer-designed building that was once Williamsburg's most notorious stalled site?), but last night we stopped by for a tour of the place and we walked away?dare we say it??pretty impressed. Other people are clearly impressed, too; building marketer Adam Heller said the first section is 65 percent leased after just two and a half weeks on the market.
The apartments are nice, but the amenities are the most impressive/ridiculous. The places has so many amenities, in fact, that the building hired American Leisure to manage them. We were even given a sample schedule of the events that residents might be offered (which feels a little too much like something you'd get in a college dorm). These include: pilates and yoga classes, movie nights, wine tastings, free snacks and breakfast in the lounge, and an equipment demo in the recording studio. There are separate spaces for all of these things: a yoga room off of the gym; a movie screening room, plus an area on the rooftop for outdoor movies; a wine vault with rentable wine storage space; a lounge with a bar area and another lounge with a kitchenette; and a sound-proof recording and photography studio. Sadly, the screening room and studio, as well as the pet cleaning center, were not ready for visitors. In addition to all this, there's also an indoor pool (with huge skylights for sunshine), a hot tub, and sauna.
The outdoor spaces are not yet finished, but we were still able to preview the rooftop, and frankly, it's a pretty baller rooftop space. It encompasses the entire top of the U-shaped building, and it will have cabanas, lounges, a grilling area, and?wait for it?A BEACH. Hot Karl Beach lives! There's also a central courtyard, which will be have a gently rolling landscape with paths and seating areas. But all these amenities are not included in the rent; tenants have to pay $60 per month or $600 per year to use them.
The apartments look exactly like the listing photos. Most have at least one private outdoor space, but many have two or three. The floors are 4-inch white oak, and all units have built in surround-sound systems that connect to the TV hook-ups and iPods. Each unit has digitally-controlled heating/cooling, as well as a digital intercom with the front door (but there is a 24-hour doorman, too).
Currently, there are 21 available apartments, ranging from a $2,550/month studio to a $6,000/month 2BR/2BA. Leasing for the second section (the building is actually four buildings that are connected) is expected to start in the next few weeks, and the first tenants will begin moving in on August 15. The outdoor spaces should be complete by the beginning of September.
· Listings: 101 Bedford [Heller Organization]
· 101 Bedford [official]
· 101 Bedford coverage [Curbed]