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Adventures in Marketing

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The tagline "Toto, I have a feeling we're not in Brooklyn anymore" was guffaw-inducing enough, but now the Hot Karl 351-unit rental building 101 Bedford?which has a rooftop, pool, and amenities up the wazoo, including for dogs?has sparked a satirical advertisement from the folks at Gothamist. Wait for it... "Once you've had a restorative weep into the polyester fur of your own fake dog because you have this kickass apartment and all this Stoli and positively zero friends, head on down to the VivaciPlex, where you can take in a movie with other Members. ... Only time will tell if this is all just some sort of secret genius-level George Saunders parody of bourgeois yupsterficiation." [Gothamist; previously]

95 Bedford Avenue

95 Bedford Avenue, Brooklyn, NY