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Luring Renters With Coffee; Baccarat Tops Out Early; More!

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LONG ISLAND CITY?A new building in Long Island City with studios through 3BR rentals, Gantry Park Landing, is dipping a toe into the competitive fray with a new marketing tactic. Yesterday and today, marketers parked a food truck on the corner of Vernon Boulevard by the 7 train stop, down the street from the building at 50-01 2nd Street, which sweetened the deal for potential residents (literally) by offering them free coffee and snacks. (No word on whether they charged other caffeine-starved passersby, or just ignored them completely.) Aptsandlofts.com is handling the leasing; units range from $2,100 to $4,810/month. [CurbedWire Inbox; official]

MIDTOWN/MIDTOWN WEST?The modern-day crystal palace that is the 50-story Baccarat Hotel and Residences has topped out?and ahead of schedule, too. The sleek black facade has also gone up (shiny!); the whole thing is a custom curtain wall designed by SOM. The building will open in late 2014 with condos from $3 to $60 million. [CurbedWire Inbox; previously]

NEW YORK CITY?The CityRealty 100 index tracks listing and sales info for the "top 100 condominium buildings in Manhattan" at any given time. At the moment, using data from May and June, there are a few trends of note. Among these top 100 buildings (such as 15 CPW, 40 Mercer, Superior Ink, and the list goes on), 147 apartments sold with an average price per square foot of $1,901, which marks a slight decline from the same time last year. But take heart, because since 2003, the average price per square foot of the 100 indexed properties has undeniably increased, with a compound annual growth rate of 6.2 percent. [CurbedWire Inbox; previously]