Welcome back to The Brokerbabble Glossary, where we take a word or a turn of phrase that seems to show up in an unreasonable number of listings and decipher its true meaning. If you have any ideas for us, send them to the tipline. Today's word: Grandiose.
For the first time in the history of The Brokerbabble Glossary, we're going to focus on a word that's underrepresented in the broker's lexicon: "grandiose." It's not surprising that word rarely shows up in apartment listings, considering its negative connotations—it means, essentially, grand/magnificent to an absurd or pretentious extent. But then again, isn't that exactly what people want in an apartment? Every place that costs more than $20 million is grandiose. This duplex in Harlem isn't, but it wants to be, and we respect that.
Who wants a regular old unpretentious loft when you can have a loft that you can ride a bike around. See what we're talking about here?
It's probably worth noting that two of the three listings described as "grandiose" are in contract.
· The Brokerbabble Glossary archives [Curbed NY]
· The Brokerbabble Glossary archives [Curbed National]