In the 1960s, Pepsi-Cola undertook a giant rebranding effort to appear more trendy, which included releasing ads with beautiful people on motorcycles and also building a ground-breaking office building on Park Avenue and 59th Street. Designed by Skidmore Owings and Merrill, the elegant building is in the "International Style," to which greats like Gropius and van der Rohe subscribed. Its glass panes look effortlessly elegant, but actually pushed the boundaries of what was structurally possible at the time. The building has changed some in the 50 years that have passed, but most of the original look remains intact. [Design Decoded]
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