"Owner must sell!" the brokerbabble for the sparkliest penthouse in Brighton Beach began back in January, when the apartment was pricechopped, for the second time, down to $3 million. And it doesn't look like they were kidding—the 4,000-square-foot pad has slashed its asking price once again. It's now seeking a mere $2,390,000 (just under $600 per square foot) and has also been dropped by Elliman, with a brokerage called Golden Real taking over the listing. Things are not looking so good for the 5BR/5BA/one sauna penthouse, which once had its sights set on $4.6 million. Now, with its current ask at only 52 percent of that, it's a hair's breadth away from induction into the PriceChopper Hall of Fame.