All four apartments in the new luxury conversion of the Broadway McKenna Building just hit the market. The boutique development is now called 738 Broadway (also its address, nice 'n' simple), and the two lofts and two penthouses are available for perusal and purchase. The lofts are both 2,396 square feet and asking $6 million; one is a 2BR/2BA, while the other has three baths. Then PH1 is a 3,188-square-foot 3BA/3BA ($7.2M), while PH2 has a prized rooftop terrace but sacrifices a smidge on the inside, with just two bedrooms and two bathrooms (for $7.5M). The elevators open up directly into the residences, where living rooms are about 40 feet long and there are oversized windows, wide-plank oak hardwood floors, recessed lighting, and uber-modern fireplaces surrounded by white Calacatta marble. The architect is Curbed favorite Karl Fischer, while interiors are courtesy of Andres Escobar.