331 East Houston Street, the 13-story, 78-unit (20 percent affordable) building from developer William Gottlieb and architect Stephen B. Jacobs Group, is rising on the corner of East Houston and Ridge Street, and, as EV Grieve points out, it already looks massive compared to its immediate neighbors (as evidenced by a couple of photos, after the jump). EVG also points out that the rooftop projector in the renderings is screening a poster for the movie Live Free or Die Hard (the fourth film in the Die Hard franchise) for some reason. We're not sure what the deal is with that, but we're into it. The other two renderings on the architect's website appear to show off the lobby and/or lounge.
· A look at 331 E. Houston St., with a rooftop deck for outdoor showers and 'Live Free or Die Hard' [EVG]
· 327-331 East Houston Street [SBJGroup]
· 331 East Houston Street coverage [Curbed]