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Celebrity Endorsements

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The fantastic and fantastical idea to put a floating pool in the East River earned some star power last night when Kanye West showed up at +Pool's first major fundraising event. Sure, there were Olympic swimmers and creative-set glitterati (like Opening Ceremony's founders and the New Museum's deputy director) present. But when someone like Yeezy makes a supportive cameo, maybe that means the river water-filtering contraption is really almost a real thing. Though renderings place +Pool in Dumbo, founders are on the hunt for an exact location and the opening is ambitiously slated for 2017. [CurbedWire Inbox; official; previously]