clock menu more-arrow no yes mobile

Filed under:

Adventures in (Expensive) Marketing

As the competition to sell pricey condos grows ever more intense, so too does the race to have the coolest, showiest, most tech-savvy way in which to show what they'll be like before they are built. There are sales offices, and then there are sales offices.: "Developers are paying hundreds of thousands of dollars for heavily souped-up scale models for uber-expensive new condo projects, pushing traditional model makers to get creative in the name of profits." Well, at least the architects that make these elaborate dollhouses of sorts get paid handsomely for their laser-cut mini-dumbbells in the building's gym. [NYDN; previously]