Times Square is about to get even brighter. Tomorrow, Vornado Realty Trust will power up a new digital billboard on the Marriott Marquis hotel that is as long as a football field and six to eight stories tall. It will be the largest and most expensive billboard in the area. It's illuminated by 24 million LED pixels, and it rents for $2.5 million for four weeks. An art exhibit will be displayed until November 24, then a Google campaign will take over until 2015. [WSJ and NYT; photo via 6sqft]
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