Although the buildings that are coming to define the corridor are in their infancy, the rush to 57th has already endowed the street's addresses with the kind of clout reserved for those of the city's more iconic avenues. And it seems the esteem is here to stay. Developers World-Wide Group and Rose Associates are so certain of this that they've wandered all the way over to Second Avenueyes, still on 57th Streetto construct a 65-story luxury tower with both rentals and condos.
Although the building is, in comparison to its skyline-domineering neighbors, far away from it all, it oozes the same stuff of luxury. Stepping into the sales gallery of 252 East 57th Street, it's clear that the tower considers itself on-par with One57, 432 Park Avenue, and its other yet-to-be-fleshed-out companions; its showroom, with its built-out living spaces surrounded by incredibly convincing backlit drone captures of the building's views, is a blatant, if not entertaining, attempt at one-upmanship.