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The Hologram Sales Pitch; Couple Settles for UWS Duplex

Welcome to It Happened One Weekend, our weekly roundup of The New York Times real estate section...

1) Rich people. What are they spending millions of dollars on? What are they complaining about? This is What's Up With Rich People?Real estate developers like Extell are now using holograms to sell their properties, The New York Times breathlessly reports. Indeed some developers are crafting intricate (and, presumably, expensive) presentations using holographic projections, like that horrible Tupac thing that disquieted all of America a few years back, and it seems to be working. "There's only so much you can do in a sales center, but if a picture is worth a thousand words, we like to think a hologram is worth a million words," says Extell's VP of marketing Tamar Rothenberg. Naturally, we urge caution when it comes to meddling with such powerful technologies; if Star Trek has taught us anything, it's that a Holodeck adventure can go awry very quickly. [Selling Condos With Holograms]

2) Every "The Hunt" column begins with the Hunters describing the apartment they want, and ends with them rationalizing whatever they came away with. This is The Hunt: Dreams vs. Reality
The Hunter: a couple looking to rent
Price
Dream: ~$3,000/month
Reality: $3,000/month
Neighborhood
Dream: Upper West Side
Reality: Upper West Side
Amenities
Dream: Spacious, outdoor space,
Reality: Duplex, outdoor, closet space, built-in bookshelves
Summary
This week's Hunt takes us to the Upper West Side, where a couple sought a one-bedroom rental in the neighborhood. With a budget of around $3,000/month, they started looking on West 73rd and slowly moved their way uptown, eventually finding a spacious duplex apartment in the West 90s for $3,000, which they started renting, despite the fact that the place kind of sounds like a dump. "It smelled like somebody had smoked in there forever. The kitchen really bothered me. You could touch the cupboard and your finger would stick to it. I was, like, I don't know if I can do this," said Hunter Tara Boras. But after replacing some fixtures and cleaning the crap out of the apartment, they seem relatively happy. Congrats? [The Hunt/Room for People, Plants and Cats; photo by Mark Luethi/Curbed Photo Pool]