This Hilariously Earnest Video Couldn't Be Any More Brooklyn

The crew over at Patagonia Bowery Surf want to remind you that we can all be urban explorers with this video depicting a foray across the East River, and starring ironic tattoos, flannel, Pendleton blankets, wood reclaimed from water towers, and a few other total cliches. And boy, did Bedford + Bowery have a blast making fun of every second of it :

Just, wow. Any given frame of this short film created by Patagonia Surf Bowery along with Williamsburg [Venice, Calif.] lifestyle brand Indoek (makers of everything from custom teepees to a Bro in the City app) is a diorama-like snapshot of what it is to be young and bearded in the Bedford + Bowery domain in the first quarter of this 21st century. If you aren't sleeved up with pizza tats and don't ride a fixie with dual skateboard and surfboard racks, you'll want to study this video, starring the Bowery surf shop's employees, to see what you're doing so, so wrong.

B+B's satire aside, the store has reared its head during a veritable bespoke surf shop trend. At the very least, this video has us even more excited for warmer temperatures (and the dream of pitching a rooftop teepee).
· This Film Has It All: Rooftop Teepees, Reclaimed Water-Tower Surfboards [B+B]