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Birkenstock Heir Wants $13M For Lavishly Renovated Setai PH

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Heir to a sandal fortune and a non-active owner of the eponymous company, Alex Birkenstock is no stranger to peddling penthouses that cost tens of millions, considering he offloaded a $25 million triplex in Miami, which set a condo-sale record at the time. Now he's pulling a similar trick with his 2BR/2.5BA perch atop Broad Street's The Setai, putting it on the market for $12,995,000. Shielded behind an LLC, Birkenstock bought the 30th-floor, 3,424-square foot apartment from the sponsor in 2011 for a (relatively) mere $5,867,156. But he also sunk $5 million into a massive renovation, tapping Miami-based interior designer Steve Harivel (known for his work on Soho House hotels and other projects) for the gig. Now the place is chockablock full of exposed brick, furniture sourced from all over the world, inventive light fixtures, and Murano glass. Reclaimed pieces abound: 1920s Art Deco doors from a theater in Hawaii; hardwood floors from the Portuguese embassy in Paris. Have a look around at the pretty stunning place.

Some gems from the brokerbabble:

The sauna bathroom, one of three bathrooms within the penthouse, features reclaimed 1930's floral patterned hand-cut blue stone tiles from Belgium, and a grand stone tub which was cut from a single stone that was imported from Mexico. The room evokes the 15th-century church in Palma, Italy, on which it was modeled. [There's] a highly curated array of fixtures and furnishings including Napoleon III chairs, tufted sofas in mohair, vintage French leather club chairs, haberdashery from a custom shirt and tie store in Boston, industrial factory lights and tables, 1920's street lights from Brussels and various mid-century modern items. The ceiling is made of reclaimed tin from institutional buildings. Adjacent to the kitchen are two floor-to-ceiling Gagganeau wine refrigerators that are located in close proximity to a custom 16-foot metal bar. WIll Birkenstock get his ask?
· Listing: 40 Broad Street #PH5A [Platinum Properties; StreetEasy]
· Basic Shoes, Big Condo: Manhattan Apartment Owned By a Birkenstock Goes on the Market for $12.995 Million [WSJ; second item]
· All 40 Broad Street coverage [Curbed]

The Setai

40 Broad Street, New York, NY