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Jade Hotel Taps Kaufman for Expansion That, Wow, Looks Nice

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The Jade Hotel, a boutique Prohibition-themed Greenwich Village outlet that opened in 2012, is expanding. One will be near Bryant Park, the other near the South Street Seaport, and the third in Miami, the Journal reported earlier this week. Developer Gemini Real Estate Advisors said that the Bryant Park location will be at 34-36 West 38th Street, and that the design will be inspired by early 20th-century McKim Mead & White buildings, executed by Gene Kaufman (project architect) and Atelier & Co (exterior and interior designer)—who collaborated on the first outpost, too. But wait, that Gene Kaufman? And it looks that prewar/historic/contextual/good? Well, color us surprised. Atelier & Co must be a good influence. The Bryant Park Jade is slated to open in late 2015. Meanwhile, Gemini's Seaport project is a conversion of a former Best Western at 33 Peck Slip. Atelier is on board there, too, this time working with MLG Architects on the design. The 72-roomer will open in mid-2015.

· Jade Hotel Brand Grows in the City and Elsewhere [WSJ]
· Portfolio [Atelier & Co]
· From Moroccan to Maritime, 10 Themed New York City Hotels [Curbed]
· Jade Hotel coverage [Curbed]
—Top right, a proposed design by Atelier & Co for the Jade Hotel's planned Bryant Park outpost

Jade Hotel

52 W 13th Street, New York, NY 10011 Visit Website