Welcome back to the feature where we take a co-exclusive listing (an apartment listed by two brokers from different agencies) and ask the question: Who Listed It Better? Leave your pick in the poll below, and send any suggestions in to the tipline.
| Sotheby's | Brown Harris Stevens | |
| The Skinny (hmm): | "Located on the 12th and 13th floors of Park Avenue's most distinctive prewar cooperative, this magnificent 18-room front corner duplex apartment offers unparalleled grandeur and scale." | "Located on the 12th and 13th floors of Park Avenue's most distinctive prewar cooperative, this magnificent 18-room front corner duplex apartment offers unparalleled grandeur and scale." |
| The Help: | "Beyond there is a big traditional kitchen, pantry, servants hall and 2 maids rooms." | "The Western wing of the home includes a 23-foot windowed kitchen with ample room for dining, a butler's pantry, vast storage and includes 2 staff rooms and a staff bath." |
| On the Architect: | "This is a spectacular residence that ranks as one of Rosario Candela's true architectural masterpieces." | "Built by Rosario Candela in 1929, this architectural masterpiece was ultimately converted to a cooperative by John D. Rockefeller Jr. who resided in the building for many years." |
This one's a bit of a toughie, since both Sotheby's and BHS use some of the same language to describe the duplex, which is located in basically the most prestigious address on the Upper East Side (at least according to Michael Gross's book and other fawners). Brown Harris Stevens goes into more detail about the library, the kitchen and servants' quarters, and the bedrooms and bathrooms of the second level, whereas Sotheby's is more terse, perhaps presuming that the prospective buyer of a $48 million apartment will just come and tour the thing, so why waste time with prose? By the by, this apartment is $10.5M more expensive than Kent Swig's.
· Listing: 740 Park Avenue #12/13B [Sotheby's]
· Listing: 740 Park Avenue #12/13B [Brown Harris Stevens]
· All 740 Park coverage [Curbed]
· "Who Listed It Better?" archive [Curbed]
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