Jake Toll, the 31-year-old unabashedly hipster son of one-half of the development magnate The Toll Brothers, is bringing his trippy dream for Williamsburg living to the market this June. The young buck's long-in-development 76 North 4th Streetknown as the Steelworks Lofts, but unofficially as The Lebowskished its seemingly permanent scaffolding and netting towards the end of last week, spotted first by BBH, revealing the renovated 1930's era steel factory. Developed with Cayuga Capital Management, SteelWorks Lofts will bring 83 luxury rental apartments with an industrial bent to the block-long site between Berry and Wythe streets. While Gene Kaufman can be blamed for the structure's design, AvroKO is responsible for the interiors.
AvroKO on the site's design:
Vestiges of the original structure blend with handmade features produced by the neighborhood's finest craftsmen, drawing a narrative thread between local production then and now. The original, oversized factory windows framing the front of the building and light fixtures fabricated from steel salvaged onsite live happily alongside luxurious modern amenities like EcoSmart fireboxes, glass showers, and a communal rooftop kitchen and cinema. In addition to the rooftop theater, prospective tenants will also benefit from a slew of other rumored amenities, although a bowling alley is not one of them. While the renderings are sort of texturally barren, a few rugs really could've tied the rooms together.
The site also features 18,000-square-feet of ground-floor retail. Last week, TRD reported that SoHo's trendy McNally Jackson Books was the first tenant to ink a lease, which is situated across from the development site of the world's most contentious Whole Foods. While pricing has yet to roll out for the June leasings launch, we're not sure The Dude would abide with all this.
· Jacob Toll's Lebowski leasing ground-floor retail space [TRD]
· This is not a rendering of for 626 Bushwick Avenue [BBH]
· 'Industrial' Feel, Rooftop Flicks for 'Burg's SteelWorks Lofts [Curbed]
· All 76 North 4th Street coverage [Curbed]