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Watch This Giant Lightsaber Illuminate 135 West 52nd Street

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A Times article about condo developers employing artists to make their projects stand out reveals not only a full rendering of 135 West 52nd Street, where lighting designer Thierry Dreyfus will be installing a 423-foot tower of light, but a GIF that shows the building transition back and forth between its lighted and unlighted states. (Click on the picture to make it light up.)

The building is being converted from a hotel to 109 condominiums by Joseph Chetrit and David Bistricer, who bought the building last year for $180 million. They're spending another estimated $250 million on the renovation, so the pressure will be on Drefyus's lighting installation — as well as the huge penthouses and 12,000-square-foot residents' club) to draw the big money buyers. (Another interesting tidbit from the Times article: the sales office will feature purple mohair walls and a VIP room for prospective penthouse buyers.) The previous rendering only showed the building's glassy lobby and this one is an overhead shot, but putting the two together you can get a basic idea of what it's going to look like from the street. Sales are set to launch this spring.
· Using Artists to Sell Condos in Miami and New York [NYT]
· 135 West 52nd Street coverage [Curbed]
Rendering via Williams New York